Finding true purpose and meaning is the greatest challenge of every man’s life. In this message, Kirk powerfully unpacks the truth that our one true and highest purpose is only found when we choose to become more like Jesus. It will never be found through personal achievements, pleasurable experiences, or the affirmation of other people. Regardless of our age or season in life, we only find true purpose when we “press in” and with God’s help “make every effort” to develop essential qualities that will keep us from being ineffective and unfruitful in our pursuit of becoming more like Christ.